P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (shrill whistling) 0:01 - Captain McLure. 0:02 - George Whipple you old land lubber, you. 0:03 Are you still running a tight ship? 0:05 - I can't keep the ladies 0:08 from squeezing the Charmin bathroom tissue. 0:09 - I'll fix that. 0:11 Now here this! 0:13 Captain McLure speaking! 0:14 All women stop squeezing the Charmin! 0:16 - It's that old sea captain. 0:19 - But captain, sir, we can't resist it. 0:21 - Charmin has a deep down softness. 0:24 - A deep down squeezable softness! 0:27 - Soft fragrance, too. 0:29 - Squeeze for yourself. 0:31 - Hmm, soft as a billowing sail. 0:33 Worth a squeeze in any port. 0:37 In Unison Aye-aye, sir. 0:38 - Captain McClure, squeezing the Charmin, that's mutiny! 0:40 - Sorry, mate, got carried away. 0:43 - It's happened to stronger men than you, Captain. 0:48 In Unison Mr.Whipple! 0:51 Please don't squeeze the Charmin! 0:53 Announcer Charmin bathroom tissue, 0:56 deep down squeezable softness. 0:57

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