P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (woman walking) 0:01 - George Whipple. Are we going to spend 0:02 our entire vacation visiting supermarkets? 0:04 - Supermarkets are my business. 0:07 Look, even in this store, 0:11 the ladies are squeezing the Charmin. 0:13 - Now, George, there's the manager. 0:14 - Ladies, ladies, please. Don't squeeze the Charmin. 0:16 - Charmin's so squeezable soft. 0:20 - Can't resist it. 0:22 - Nice fragrance too. 0:23 - Ladies. 0:25 - Sir, you're doing it all wrong. Watch me. 0:26 Ladies! Please, don't squeeze the Charmin. 0:29 - But I can't resist it. It's got a deep down softness. 0:33 - Deep down squeezable softness. 0:36 - Squeeze yourself. 0:40 - Ladies please. 0:41 - Hey, Mr. You're pretty good. 0:44 - That's my husband. 0:47 - Squeeze for yourself she said, deep down softness. 0:49 - Sir. Please don't squeeze the Charmin. 0:52 - (narrator voice) Charmin bathroom tissue, 0:56 deep down squeezable softness. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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