P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle music) 0:02 Narrator Is there anything in the world 0:03 softer than cotton? 0:04 It's the softest soft there is. 0:06 And now here's a new bathroom tissue 0:08 that gives you the same kind of gentle softness as cotton. 0:09 - It's new New Charmin. 0:13 Yes, a new kind of cotton softness 0:14 you can see and feel. 0:17 Charmin has a gentle cotton softness 0:19 you've always wanted in a tissue, 0:21 because Charmin is made from cotton-like fibers. 0:23 Narrator Look. 0:26 We've magnified some cotton fibers and some Charmin fibers. 0:27 Can you tell the difference? 0:29 The Charmin fibers aren't cotton, 0:32 but they look like cotton, act like cotton. 0:33 - No wonder new Charmin has cotton softness, 0:36 cotton absorbency, and is so wonderfully strong. 0:39 Look for New Charmin in its gay new package. 0:42 ♪ Cotton and Charmin ♪ 0:46 ♪ Soft ♪ 0:47 ♪ Cotton and Charmin ♪ 0:48 ♪ Soft ♪ 0:49 ♪ It's the gentle new tissue like cotton ♪ 0:50 ♪ So soft ♪ 0:53 ♪ New Charmin ♪ 0:54 ♪ Soft ♪ 0:55 ♪ New Charmin ♪ 0:56 ♪ Soft ♪ 0:57

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