P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Look, that's him, Herman, 0:04 the funny looking one with a mustache. 0:05 - Don't worry, sweetie. 0:06 I'll handle him. 0:08 Hey Whipple. 0:09 Have you been given a Mrs. 0:10 here at a tough time for squeezing 0:11 new Charmin bathroom tissue? 0:13 - But we don't squeeze new Charmin in the store. 0:15 - Oh yeah? 0:17 - See, there's a sign. 0:18 - A sign? 0:20 Honey, there's a sign. 0:24 - But Herman, we can't resist. 0:25 Charmin's so squeezably soft. 0:27 - Mmmm the gentle fragrance. 0:29 - Mmmm and the price is gentle too. 0:32 - Honey, the sign. 0:34 - Everyone squeezes new Charmin. 0:35 It was made to be squeezed. 0:37 - Yeah, well it sure does smell nice 0:39 and it feels soft, 0:43 but you ought to try to resist it. 0:45 You've got to be strong, like a skies. 0:47 Right, Whipple? 0:50 Whipple. 0:52 Women Mr. Whipple. 0:53 Announcer New squeezably soft Charmin bathroom tissue 0:57 from Proctor and Gamble. 0:59

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