P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You can squeeze all the tomatoes 0:03 and all the melons you want, 0:04 but not this new Charmin bathroom tissue. 0:06 My guard will see to that. 0:09 (Whistle blowing) 0:11 - Ladies, please don't squeeze the Charmin. 0:12 Woman This new bathroom tissue is soft. 0:15 Squeezably soft. 0:17 - Mr.Whipple, help. 0:19 They won't listen to me. 0:21 They're still squeezing the Charmin 0:22 - But this new Charmin is so squeezeably soft. 0:24 - I can't resist this. 0:27 - Charmin so gentle. 0:29 Gentle price too. 0:30 - Oh, and how about gentle fragrance? 0:32 - Hey, yeah, this new Charmins great. 0:36 - Stop, stop. 0:38 Turn in your whistle and report to frozen foods. 0:40 You're through with the Charmin display. 0:43 (Whistle blowing) 0:48 Ladies please don't squeeze the Charmin. 0:49 Narrator Charmin is a new 0:53 squeezably soft bathroom tissue from Procter and Gamble. 0:54 But don't squeeze it in the store. 0:56 Take it home and squeeze it. 0:57

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