P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My new sign will stop 'em 0:01 from squeezing Charmin bathroom tissue. 0:02 - Ha, nothing can make me resist 0:05 Charmin's cushiony-soft texture. 0:07 - So squeezably soft. 0:10 - Really? - Try it. 0:12 - Oh, you're right. 0:13 - Oh, wat a wonderful fragrance. 0:15 (alarm sounding) 0:17 Mr. Whipple Uh-oh, a fuse blew. 0:20 Women Ooh. 0:22 Mr. Whipple This is no excuse for squeezing the Charmin. 0:22 - Why, Mr. Whipple. 0:26 What were you doing when the lights went out? 0:27

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