P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, Mrs. Van Cleeve, wonderful customer. 0:01 - Charmin bathroom tissue is so cushiony soft. 0:05 - Marvelous scent. 0:09 - I can squeeze for myself, James, oh! 0:11 - Is Charmin really that soft? 0:14 - Here. 0:16 - You're right, so squeezably soft. 0:17 - Please don't squeeze the Charmin. 0:20 - Mr. Whipple! 0:22 - Nobody squeezes the Charmin. 0:23 - Oh! 0:25 - Nobody, Mr. Whipple? 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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