P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - That's him Herman, the funny looking one with a mustache. 0:02 - Don't worry, sweetie, I'll handle him. 0:05 Hey Whipple, have you been given a Mrs. here 0:07 a tough time for squeezing new Charmin bathroom tissue, 0:10 - But we don't squeeze new Charmin in the store. 0:14 - Oh yeah? 0:16 - See, there's a sign. 0:17 - A sign? 0:18 Honey, there's a sign. 0:23 - But Herman, we can't resist, Charmin's so squeezably soft. 0:24 - Mm, that gentle fragrance. 0:27 - Mm, and the price is gentle too. 0:30 - Honey, the sign. 0:33 - Everyone squeezes new Charmin, it was made to be squeezed. 0:34 - Yeah, well, sure does smell nice, 0:37 and it feels soft. 0:41 But you oughta try to resist it, 0:44 you gotta be strong, like us guys, right Whipple? 0:46 Whipple! 0:50 Women Together Mr. Whipple. 0:52 Narrator Use squeezably soft Charmin bathroom tissue 0:55 from Procter and Gamble. 0:58

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