P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Fluffy, puffy cotton. 0:02 Is there anything softer? 0:04 Gentle enough even for babies' tender skin. 0:05 And now here's a bathroom tissue 0:08 that gives you the same kind of gentle softness as cotton. 0:10 - It's new New Charmin. 0:13 So luxurious, 0:15 with a new kind of cotton softness you can see and feel. 0:17 Charmin is the brand new tissue 0:20 that gives you cotton softness. 0:22 That's because Charmin is made from cotton-like fibers. 0:24 Narrator Look. 0:27 We've magnified some cotton fibers and some Charmin fibers. 0:28 Can you tell the difference? 0:31 The Charmin fibers aren't cotton, 0:33 but they look like cotton, act like cotton. 0:35 - That's why Charmin has cotton softness, 0:38 cotton absorbency, and is so wonderfully strong. 0:40 Look for new Charmin in its gay new package. 0:44 ♪ Cotton and Charmin ♪ 0:47 ♪ Soft ♪ 0:48 ♪ Cotton and Charmin ♪ 0:49 ♪ Soft ♪ 0:50 ♪ It's the gentle new tissue like cotton ♪ 0:50 ♪ So soft ♪ 0:54 ♪ New Charmin ♪ 0:55 ♪ Soft ♪ 0:56 ♪ New Charmin ♪ 0:57 ♪ Soft ♪ 0:58

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