P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Do you see what I see? Is it really her? 0:01 - Let me see! 0:03 - What, may I ask, is going on? 0:04 - It's Vikki Dougan, the famous movie star. 0:06 - She's squeezing new Charmin bathroom issue, Mr. Whipple. 0:08 - Please don't squeeze the Charmin! 0:11 Can't you see the sign? 0:15 - You tell her, Mr. Whipple. 0:16 - We can't squeeze new Charmin. 0:18 - Why should she? 0:19 - Oh, but you dear sweet man, 0:20 new Charmin bathroom tissue is just so squeezably soft, 0:23 I just couldn't resist squeezing it. 0:26 - But the sign. 0:29 - That gentle fragrance. 0:31 - The price is gentle too. 0:34 - Star, or no star, 0:35 no one squeezes new Charmin in the store. 0:37 You'll have to take it home and squeeze it there 0:39 like everyone else. 0:41 The nerve of some people. 0:46 I'll take it. 0:49 - Mr. Whipple! 0:52 Narrator New squeezably soft Charmin bathroom tissue 0:55 from Procter and Gamble. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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