P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What's your dog's name? 0:01 - Gentle. 0:02 - Funny name, Gentle for a dog. 0:04 - He's named after the new Charmin bathroom tissue, gentle. 0:06 - That boy named his dog Gentle. 0:10 - But why isn't his name Rover? 0:13 - Because Charmin's isn't. 0:15 - Isn't what? 0:17 - Isn't Rover, it's gentle. 0:18 - Oh, that's true. 0:21 I just bought more new Charmin because it's gentle. 0:22 Price is gentle too. 0:25 - I am a dog catcher. 0:27 Shall I catch that dog? 0:28 - Of course not, he's gentle. 0:29 - That boy named his dog Gentle, 0:32 after the new Charmin bathroom tissue. 0:34 - Gentle because it's softer now than ever. 0:37 50% softer, they say. 0:40 - The dog? 0:42 - No, Charmin, feel. 0:42 - Oh, new Charmin's gentle because it feels gentle. 0:45 - Yes! 0:49 - Why didn't you name your dog Charmin? 0:51 - Charmin? 0:53 That's a funny name for a dog. 0:54 Here, Gentle! 0:56

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