P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - It really is soft! 0:01 - It is! (women giggling) 0:03 Woman Marvelous! 0:04 - (blows whistle) Ladies, please don't squeeze the Charmin. 0:05 - You can squeeze all the tomatoes and melons you want, 0:09 but you won't be squeezing Charmin bathroom tissue anymore. 0:11 - Your new guard is good looking. 0:14 - And efficient. 0:17 He'll stop you from squeezing the Charmin. 0:18 - Help, help, they won't listen to me. 0:20 They're still squeezing the Charmin. 0:22 - We can't help it. 0:24 New Charmin is so squeezeably soft. 0:25 - It's been improved! 0:27 Woman Charmin's irresistible now, gentler than ever. 0:29 - And how about that gentle fragrance they've added? 0:32 - Hey, yeah, that's great. 0:35 - Stop. Stop. 0:37 Turn in your whistle and report to frozen foods. 0:38 You're through at the Charmin display. 0:41 (blows whistle) 0:46 Ladies, please don't squeeze the Charmin. 0:47 Narrator Don't squeeze Charmin in the store. 0:52 Take it home and squeeze it. 0:54 New Charmin bathroom tissue. 0:55 Squeezeably soft. 0:57

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