P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Got any news from my gossip column, Mr. Whipple? 0:02 - I'll say, it's the squeezers again. 0:05 - The squeezers? 0:07 - Those women are squeezing new Charmin bathroom tissue 0:09 like there's no tomorrow. 0:11 (women gasping) 0:12 - New Charmin is actually softer than before. 0:13 - Oh, I can't wait to squeeze it. 0:16 - Hello, I just wanna get the facts. 0:18 - Well, new Charmin's more squeezably soft than ever. 0:20 - May I quote you? 0:23 - Sure. 0:24 - Squeeze for yourself. 0:25 (women gasping) 0:28 - You're right, I can't keep my hands off it. 0:30 - Ladies, this squeezing has got to stop. 0:33 - He hasn't gotten any softer. 0:39 - Maybe not, but he's given me my story. 0:40 Mr. Whipple caught in the act of squeezing his new Charmin. 0:44 Narrator New Charmin bathroom tissue. 0:51 Now more squeezably soft. 0:53

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