P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Squeeze patrol, take your places. 0:01 If you catch anyone squeezing Charmin bathroom tissue, 0:04 you will say? 0:07 [All] Please don't squeeze the Charmin. 0:08 - You can trust the youth of America. 0:11 - Ooh, Charmin's so squeezably soft. 0:14 - And that gentle fragrance. 0:18 - Ah ha! The minute I turned my back? 0:21 - How can you say no to your mother? 0:24 - Squeezably soft Charmin. 0:26

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