P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Police patrol, take your places. 0:02 Men, I know I can trust you. 0:06 You won't let anyone squeeze new Charmin bathroom tissue. 0:08 - Right, Mr. Whipple. 0:11 - Right, Mr. Whipple. - Not even if they say, 0:13 new Charmin is even more squeezably soft than before. 0:14 - Right, Mr. Whipple. 0:18 - Right, Mr. Whipple. - Not even when they say, 0:20 Charmin is more irresistible now. 0:21 - Right, Mr. Whipple. 0:24 - Right, Mr. Whipple. - You'll tell them. 0:25 All Please don't squeeze the Charmin. 0:27 - You can trust the youth of America. 0:31 - Ooh. I didn't think they could make Charmin any softer. 0:35 - It's more squeezable than ever. 0:38 - Stop! 0:40 Stop! 0:41 The minute I turned my back. 0:42 - But how can you say no to your mother? 0:44 (kids laughing) 0:48 Narrator New Charmin bathroom tissue. 0:53 Now more squeezably soft. 0:55

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