P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There, when these women actually see 0:02 how silly they look squeezing the Charmin, 0:03 they won't be tempted again. 0:05 (women chattering) 0:07 - Is my skirt too short? 0:10 - Huh, of course not. 0:11 - Say Ethel, this Charmin, it's just so soft, 0:14 I can't resist squeezing it. Can you? 0:17 - Nope. 0:19 It's so squeezably soft, you just have to squeeze it. 0:20 - I know what you mean. 0:22 Charmin's so soft and so gentle. 0:24 - And that gentle fragrance. 0:27 (everyone ooing) - Will nothing stop them? 0:30 Ladies, just look at yourselves. 0:33 - With Charmin, it's too soft to resist. 0:35 - We can't help squeezing it. (giggling) 0:37 - No, no, no. Please! 0:39 Hard to blame 'em. 0:45 This Charmin is so soft, so squeezably soft. 0:46 Ah hah! Don't squeeze the Charmin. (giggling) 0:49 Narrator Charmin bathroom tissue, squeezably soft. 0:54

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