P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Look, I was here first and she said: "No, 0:01 I was here". Oh that's a good excuse- 0:03 - Excuse me, Mrs. Jones. 0:05 - What's the matter, Mr. Whipple? 0:07 - Ah-ha! 0:13 Just as I suspected. 0:16 This is Whipple speaking. 0:18 I've got every last one of you spotted 0:20 and I'm asking you for the last time, 0:22 please don't squeeze the Charmin. 0:25 - This new Charmin bathroom tissue is so squeezably soft. 0:27 - Please - don't squeeze the Charmin! 0:31 - It's been improved - gentler than ever. 0:34 - Mmm, that new fragrance. 0:37 - Ladies, please don't squeeze the Charmin. 0:39 There, that ought to do it. 0:44 Can't really blame them though. 0:49 Squeezably soft, gentler than ever. 0:51 - Please don't squeeze the Charmin! 0:54 Narrator New Charmin bathroom tissue, squeezably soft. 0:56

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