P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (whistle blows) 0:02 - Ladies, please don't squeeze the Charmin. 0:03 - You can squeeze all the tomatoes 0:07 and all the melons you want, 0:09 but you won't be squeezing Charmin bathroom tissue anymore. 0:11 - Your new guard is good-looking. 0:14 - And efficient. He'll stop you from squeezing the Charmin. 0:16 - Mr. Wendell, help! 0:19 (whistle blows) 0:21 Help, they won't listen to me, sir. 0:22 They're still squeezing the Charmin. 0:24 - But we can't help it. Charmin is so squeezably-soft. 0:26 - I can't resist it, Charmin's so gentle. Gentle price too. 0:29 - Oh, how about that gentle fragrance? 0:32 - Hey, yeah, that's great! 0:37 - Stop. Turn in your whistle and report to frozen foods. 0:38 You're through at the Charmin display. 0:43 (whistle blows) 0:48 Ladies, please don't squeeze the Charmin. 0:49 Narrator Don't squeeze Charmin in the store. 0:52 Take it home and squeeze it. 0:54 New Charmin bathroom tissue. Squeezably soft. 0:56

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