P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, Mrs. Newly. 0:01 I wish more of you were like her. 0:03 She doesn't squeeze the Charmin. 0:05 - Mrs. Newly, 0:06 you squeeze the tomatoes, don't you? 0:08 - Yes. 0:10 - The melons? 0:11 - Yes. 0:12 - Then how can you resist squeezing 0:13 this new Charmin? 0:15 - But you know what Mr. Whipple says. 0:17 - She's above temptation. 0:19 - They plumped-up Charmin 0:21 like you plump up 0:23 your husband's pillow. 0:23 Soft before, 0:25 it's even softer now. 0:26 Squeezing is believing. 0:29 - Yes sir, above temptation. 0:30 (Mrs. Newly screams) 0:33 - What was that? 0:35 - Oh, new plumped-up Charmin 0:36 is soft! 0:38 - Mrs. Newly! 0:39 - It's so soft now 0:40 and that cuddly baby 0:42 on the new package, 0:43 I can't resist it. 0:44 - Please, don't squeeze the Charmin. 0:45 Plumped-up Charmin is too soft 0:49 to resist now. 0:51 - Mr. Whipple! 0:53 (gasps in disbelief) 0:54 Narrator New Charmin bathroom tissue, 0:55 now plumped-up like a pillow 0:57 to be more squeezably soft. 0:58

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