P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - No, no, please don't squeeze the Charmin. 0:01 - (speaks in French) 0:04 - Oh, it's gonna be one of those days, 0:07 Please don't squeeze-ay le Charmin. 0:09 - Oh, le Charmin! (speaks in French) 0:13 - No, no! 0:16 - She can't help squeezing. 0:17 This new Charmin is softer than ever. 0:19 - And the softer they make it, the more we squeeze. 0:21 Woman See, they plumped it up like a pillow! 0:24 Soft before, even softer now! 0:27 - Charmin's more squeezably soft. 0:30 (French woman coos) 0:32 - And I can't resist that cuddly baby on the new package. 0:33 - Ooh la la! 0:37 - Ooh no no! We don't squeeze the Charmin in the store. 0:38 She understood that. 0:45 Of course, plumped-up Charmin is too soft to resist now. 0:46 - Monsieur Whipple! (clicks tongue) 0:50 (speaks in French) 0:53 Announcer New Charmin bathroom tissue, 0:55 now plumped up like a pillow to be more squeezably soft. 0:57

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