P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - They changed it! 0:01 - Wow you'll never be able to keep em' from squeezing 0:03 that new Charmin that just came in. 0:05 - Just you watch. 0:08 Ladies 0:11 - Mr. Whipple - Ladies to celebrate the arrival of new Charmin 0:13 bathroom tissue, I'm taking this sign down. 0:16 Ladies Why? Mr. Whipple! 0:19 - You mean we can squeeze the Charmin now? 0:21 - Aw you know better than that Mrs. Topper. 0:23 But now you can peek at Charmin's new softness through the 0:25 new clear wrapper. 0:29 - Peek? Peek all you please. 0:31 - It just looks softer. 0:33 But of course, Mr. Whipple, squeezing is believing. 0:35 - Oh yes squeezing is believing. 0:38 - Ladies, please don't squeeze the Charmin in the store. 0:41 - Aw 0:45 - Those women, she's right though. 0:46 Squeezing is believing. 0:49 - Mr. Whipple! 0:51 - I was peeking! 0:53 - New Charmin bathroom tissue, 0:54 now more squeezably soft. 0:56

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