P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now Charmin's gentler. 0:01 (dog barks) 0:03 - Gentler, because .. 0:05 - Shh, that's a secret. 0:06 - What's all this shh secret business about? 0:09 Charmin bathroom tissue, 0:11 now it's gentler than ever. 0:13 It's improved. 0:15 - Because it's made 0:17 it no (shh) secret way. It's gentler. 0:17 - But Charmin always been gentle, 0:21 who cares, how it's made. 0:23 - Wait, now Charmin's gentler than ever, feel, 0:25 it's improved. 0:28 - It is gentler, gentle fragrance too! 0:30 Can't you tell me why its gentler. 0:33 (murmuring) 0:35 That's what made Charmin gentler. 0:37 - You! Alice (murmuring) 0:39 - You know how women talk. Eve will tell 0:41 everybody all about improved Charmin. 0:44 - Neighbor! 0:47 - That's the idea. 0:49 Haven't you ever heard of a whispering campaign? 0:50 Announcer Charmin, more gentle, gentle fragrance too. 0:54

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