P&G: Charmin Bath Tissue, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (swats arm) 0:01 - Ed! - Martha! 0:02 - Never should've married you! 0:02 - 60 years and I've hated every minute. 0:04 ♪ Try to use a little tenderness ♪ 0:06 ♪ Tender, soft Charmin ♪ 0:10 ♪ Charmin bathroom tissue gives you tenderness ♪ 0:13 - Martha, dear? 0:17 - What? 0:18 - This Charmin is tender. 0:19 - Yes, it is tender. 0:21 - Tender fragrance, too. 0:23 - Uh huh. 0:24 ♪ A little tenderness wouldn't hurt. ♪ 0:27

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