P&G: Charmin Bath Tissue, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (brakes squeal) 0:01 (horn honks) 0:04 - Hey, (indistinct). 0:06 - Hey what? 0:07 - Move that heap. 0:08 - Heap? 0:09 - Move it. 0:10 - You move. 0:11 - I'm warning you. 0:12 - Oh, yeah? 0:14 - Yeah! 0:15 ♪ Try to use a little tenderness. ♪ 0:18 ♪ Tender, soft Charmin. ♪ 0:21 ♪ Charmin bathroom tissue gives you tenderness. ♪ 0:24 ♪ A little tenderness wouldn't hurt. ♪ 0:28 - Gee, miss. I'm sorry. 0:30 - Oh, gee, this Charmin really is tender. 0:32 - Yeah, tender. 0:35 - It goes deep down, tender. It's soft, cushiony. 0:36 - Tender, yeah. 0:40 - (sniffs) tender fragrance, too. 0:42 - You know, I thought you were a guy. 0:44 - Do I look like a guy? 0:47 ♪ Charmin bathroom tissue gives you tenderness. ♪ 0:50 ♪ A little tenderness wouldn't hurt. ♪ 0:53

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