P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - We are heading home. 0:01 - Because there's a crook on the loose. 0:03 - He steals gentle things. 0:05 - Like powder puffs and puppies. 0:06 - And he might steal this new Charmin bathroom tissue. 0:08 - It's gentle. 0:11 - Very gentle. 0:13 - I am obviously the Crook. 0:16 - Obviously. 0:18 - Do you have something gentle I can steal? 0:19 - Yes, this new Charmin bathroom tissue. 0:23 Boy It's gentle. 0:25 - Our mother says new Charmin is gentle 0:27 because they fluff it, and buff it and brush it. 0:30 - Fluff it, and buff it and brush it. 0:34 - So now, it's 50% softer. 0:36 - Sure is gentle. 0:40 - Then take it, Crook. 0:43 - Why do you give it so nicely? 0:44 - Because Charmin's price is gentle too. 0:47 - So, we can buy some more. 0:50 - Besides, anyone who likes puppies can't be all bad. 0:51 ♪ So, gentle, Charmin ♪ 0:57

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