P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator 150 women a week 0:01 slim down at the Sea Spa Health Resort, 0:03 Hollywood Beach, Florida. 0:05 Wife of the medical director, 0:07 Norwegian-born Ingrid Fine, 0:09 knows how to make guests comfortable while reducing. 0:11 - After those hot steam treatments, 0:15 people want showers and big thick towels to wrap up in. 0:16 The softest, most absorbent there are. 0:21 Bathroom tissue should be soft and absorbent too. 0:24 And that's this new Charmin. 0:27 I've heard Charmin absorbs 40% faster 0:29 than any leading tissue of its kind. 0:33 Must be, because look 0:35 how just one sheet of Charmin 0:39 blots up this glass cleaner, dry as a bone. 0:41 It's this kind of absorbency and softness 0:44 that sold me on new Charmin. 0:48 Just you try it. 0:49 Narrator Discover today's Charmin. 0:51 The soft bathroom tissue that absorbs 40% faster 0:53 than any leading tissue of its kind. 0:56

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:23:25