P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Ski slopes are great at King's Gateway Lodge 0:01 in Land O'Lakes, Wisconsin. 0:04 And at inside the lodge, hostess, Betty Smith, 0:06 has a way of making you feel comfortable. 0:08 - After roughing it up in the snow, 0:11 guess what hot showers and big, thick towels to bundle in. 0:13 The softest, most absorbent there are. 0:17 Same with bathroom tissue. 0:20 Should have comfort, be soft and absorbent. 0:21 New Charmin it. 0:25 I understand new Charmin absorbs 40% faster 0:27 than any leading tissue of its kind. 0:31 Sure acts like it. 0:34 Look how just one sheet of Charmin blots this glass spray. 0:36 This kind of absorbency and softness are why I like 0:43 to keep new Charmin for my guests. 0:47 You'll like new Charmin, too. 0:51 Announcer Discover today's Charmin, 0:53 the soft bathroom tissue that absorbs 40% faster 0:54 than any leading tissue of its kind. 0:57

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