P&G: Charmin Bath Tissue, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Happy Landing is my name ♪ 0:02 (motor starting) 0:04 - That's my son, the sky writer. 0:05 - And I'm his fan club! 0:07 - Mustn't catch cold, Happy. 0:09 - But, Ma, it's just a short hop 0:11 to tell everybody about new, improved 0:14 Charmin bathroom tissue. 0:16 - How gentle Charmin's gentler now? 0:18 - Roger! Gotta get an R up there. 0:21 Gotta make Gentle read Gentler! 0:24 So folks will know Charmin's gentler! 0:28 - Gentler than ever! 0:33 - Gentle fragrance too. 0:35 - Ooh-whoo, nice! 0:37 - Hey, that's the biggest R in the world! 0:39 - Mission accomplished. 0:42 - Shouldn't let a boy like this go up in a crate like that. 0:43 - But there's only one way to tell people 0:48 about gentler Charmin. 0:50 - How's that? 0:51 - Plane talk, son. Plane. Announcer New Charmin, gentler than ever. 0:56 Gentle fragrance too, try it. 0:58

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