P&G: Charmin Bath Tissue, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (women talking indistinctly) 0:00 (whistle) 0:05 - Ladies, please don't squeeze the Charmin. 0:06 - You can squeeze all the tomatoes 0:08 and melons you want, 0:10 but you won't be squeezing Charmin bathroom tissue anymore. 0:11 - Your new guard is good-looking 0:14 - and efficient. 0:16 He'll stop you from squeezing the Charmin. 0:18 - Help, help, they won't listen to me. 0:20 They're still squeezing the Charmin. 0:22 - We can't help it, your Charmin is so sqeesebly soft. 0:23 - It has improved 0:27 - Charmin is irresistible now, gentler than ever. 0:28 - And how about that gentle fragrance they've added. 0:32 - Hey, yeah, that's great. 0:35 - Stop. Stop. 0:36 Turn in your whistle and report to frozen foods. 0:38 Your threw at the Charmin display 0:41 (Whistle) 0:45 ladies, please don't squeeze the Charmin. 0:46 (Narrator) -Don't squeeze Charmin in the store. 0:52 Take it home and squeeze it. 0:53 New Charmin bathroom tissue. Squeezably soft. 0:55

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