P&G: Charmin Bath Tissue, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (calliope music) 0:02 Announcer From the decks of the Delta Queen, 0:03 calliope music signals the start 0:05 of a relaxing cruise up river. 0:07 This charming old stern wheeler 0:10 is famous for homey comfort on board. 0:11 Owner Mrs. Letha Green sees to that. 0:13 - After 35 years on the river, 0:17 I should know what these folks want. 0:19 The homey comfort of good towels, for instance. 0:22 The softest most comfortable kind. 0:24 Same as bathroom tissue. 0:27 So I've ordered Charmin for years and lately I've noticed 0:29 some things about Charmin have been improved. 0:32 For one thing, the new fragrance. 0:34 It goes with this gentle tissue, 0:37 and Charmin is gentler than ever now. 0:39 Look at this. 0:42 Nothing like Charmin for a real softness. 0:43 That's so important. 0:46 I order Charmin for every cruise. 0:48 It's another homey touch of comfort for my guests. 0:51 Announcer Use Charmin bathroom tissue. 0:54 Improved now, gentler than ever. 0:56 Gentle fragrance too. 0:58

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