P&G: Charmin Bath Tissue, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cart clanks) 0:05 - Excuse me, Mrs. Finch. 0:07 - Oh, yes, Mr. Whipple. 0:10 - Someone you know? 0:12 - Why that's me, squeezing the Charmin. 0:14 - Sad to say, yes. 0:17 And so is this. 0:20 Here's a dandy one taken last week. 0:22 Mrs. Finch Oh, my. 0:25 - And the week before. 0:26 You didn't know my stockboy was taking your picture 0:28 while you were squeezing the Charmin. 0:30 And now ladies, you see what developed. 0:32 - But new Charmin bathroom tissue is so squeezably soft. 0:34 - Mr. Whipple, it's been improved. Gentler than ever. 0:38 - And the new fragrance they've added. 0:41 - Be that as it may, I warned you. 0:43 Please don't squeeze the Charmin. 0:46 - Mr. Whipple. 0:48 - Hm? 0:49 - What's this one. 0:50 - It's Mr. Whipple. 0:52 - Why, Mr. Whipple. 0:54 Narrator New Charmin bathroom tissue. Squeezably soft. 0:56

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