P&G: Charmin Bath Tissue, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Do you see what I see? 0:01 - (gasps) Is it really her? 0:02 - Let me see. 0:04 - What may I ask is going on? 0:05 - It's Vikki Dougan, Mr. Whipple. 0:07 - The famous movie star. 0:09 - She's squeezing the Charmin, Mr. Whipple. 0:10 - Please don't squeeze the Charmin. 0:13 Can't you see the signs? 0:17 - You tell her, Mr. Whipple. 0:19 - We can't squeeze the Charmin. 0:20 - Why should she? 0:22 - Oh but you dear sweet man, 0:23 Charmin bathroom tissue is so squeezably soft. 0:25 I just couldn't resist squeezing. 0:29 - But the sign? 0:31 - And it's gentler than ever. 0:32 - Gentle fragrance too. 0:35 - Mm 0:36 - Star or no star, nobody squeezes the Charmin in the store. 0:38 Take it home and squeeze it there like everyone else. 0:41 (hands clapping) 0:46 The nerve of some people. 0:49 All Mr. Whipple. 0:54 Narrator New Charmin bathroom tissue, squeezably soft. 0:57

Complete Record:


1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History


Related films: