P&G: Charmin Bath Tissue, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (women squeezing) 0:03 - Once and for all ladies, read the sign. 0:05 "Please don't squeeze the Charmin." 0:07 - Georgie. 0:09 - Mother? 0:10 - Why do you go on badgering these ladies? 0:11 Ladies, don't you know Charmin bathroom tissue 0:13 is squeezably soft? 0:16 Haven't you noticed Charmin's new gentle fragrance? 0:17 Don't see any other tissue in your store, 0:21 - But the sign. 0:23 - Oh that? You're such fussbudget. 0:24 Here, Georgie. Squeeze Charmin yourself. 0:26 - Mother. 0:29 Not in front of all these women. 0:31 - Wait up. 0:34 (laughing) - Squeezably soft, 0:36 gentler than ever. 0:38 - Bye, Georgie. You won't be needing this anymore. 0:39 (women laughing) 0:42 (women marching) 0:43 - If you must squeeze Charmin, 0:47 do it at home, not in the store. 0:49 Narrator New Charmin bathroom tissue is squeezably soft. 0:51 Gentler than ever. 0:55 But squeeze it at home, not in the store. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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