P&G: Charmin Bath Tissue, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well really young man? 0:02 - Excuse me. 0:03 Could I see a manager please? 0:04 - About what? 0:06 - Well I've got this, this- 0:07 - Go on. 0:08 - This new bathroom tissue, Charmin. 0:09 - Oh our customers know Charmin. 0:11 - Not this Charmin, 0:14 it's brand new and gentler then ever. 0:15 - Good heavens it's floating! 0:17 - Air cushions. 0:19 - Air cushions? 0:20 - They make Charmin gentler then ever. 0:21 Wouldn't want to look? 0:23 - Sure! 0:25 Millions of air cushions! 0:28 - Just twenty thousand each sheet. 0:30 They give Charmin a new air cushion gentleness. 0:32 - It is cushiony and gentle. 0:35 - I know. 0:37 - Air cushion, gentler, same nice scent. 0:39 Don't move, I'll call the manager. 0:43 Mr. Whipple! 0:46 Say, you're really some salesman. 0:48 - Really? 0:50 Please try brand new Charmin. 0:52 Only bathroom tissue with air cushion gentleness. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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