P&G: Charmin Bath Tissue, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (loud knocking) 0:02 - I shall not be afraid! 0:04 - Yes? 0:07 - It's about this new product, I-- 0:08 - Oh, will you come in? 0:10 - This new bathroom tissue, Charmin-- 0:13 - Oh, I know Charmin. 0:15 - Not this Charmin. 0:16 It's brand new and gentler than ever! 0:18 - (gasps) It's floating! 0:20 - Yes, air cushions. 0:23 - Air cushions? - They make Charmin gentler than ever. 0:25 You wouldn't want to see them, no? 0:28 - Of course. 0:31 (gasps) Millions of air cushions! 0:32 - Only 20,000 each sheet. 0:34 They give Charmin a new air cushioned gentleness. 0:37 - It is cushiony and gentle, feel. 0:40 - I know all about Charmin's air cushioned gentleness. 0:43 - Air cushioned, gentler, same nice scent. 0:45 You're a powerful salesman. 0:50 - I am? 0:52 Please try brand new Charmin! 0:53 The only bathroom tissue with air cushioned gentleness. 0:56

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