P&G: Camay Gentle Pink Beauty Soap with Cold Cream, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: >> ANNOUNCER: Atlantic City, 0:02 scene of the famed Miss America 0:03 0:04 beauty pageant. Here'’s the Parade of States. 0:05 And the lovely winner, South 0:07 Carolina'’s Marian McKnight, Miss 0:08 America 1957. 0:10 >> I was so wonderfully happy, 0:12 and that was only the beginning. 0:14 >> ANNOUNCER: Next stop, New 0:16 York. 0:17 Naturally, Miss America needs a 0:18 little help with her luggage. 0:20 But some things she carries 0:21 herself-- the treasured Miss 0:23 America crown, her favorite 0:24 beauty soap. 0:26 >> Wherever I go, they go. 0:28 With so many personal 0:29 appearances, I'’m constantly 0:31 changing costumes and makeup. 0:32 That'’s why I really need a mild, 0:34 gentle soap like Camay. 0:36 >> ANNOUNCER: New loving pink 0:38 Camay, so exquisite, so 0:39 fragrant. 0:41 Here'’s Miss America again. 0:43 Her exquisite complexion is a 0:44 glowing tribute to Camay. 0:46 It'’s truly the soap of beautiful 0:47 women. 0:49 New loving pink Camay. 0:51 >> ♪ The soap that says 0:53 "I love you" 0:54 to your skin. ♪ 0:55


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John W. Hartman Center for Sales Advertising & Marketing History


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