P&G: Camay Beauty Soap, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (mellow tune) 0:01 ♪ For clearer skin, use Camay ♪ 0:02 Narrator Camay, the soap of beautiful women. 0:05 ♪ Do shadows cloud your beauty ♪ 0:08 ♪ Cloud your beauty ♪ 0:11 ♪ Do shadows cloud your beauty ♪ 0:12 ♪ Cloud your beauty ♪ 0:15 Narrator Is your skin dull and drab? 0:16 Is the beauty of your skin veiled in shadows? 0:18 ♪ Come out of the shadows into the light ♪ 0:22 ♪ Start with Camay, start tonight ♪ 0:23 ♪ A lovelier skin with Camay ♪ 0:26 Narrator Camay is so mild. 0:29 It gives such rich, quick lather. 0:30 Change to regular care, use Camay, 0:33 and a clearer, brighter skin is yours. 0:36 Camay will take your skin out of the shadows 0:39 and into the light of new loveliness. 0:42 This lovely girl became a Camay Bride. 0:44 This is David Ford. 0:47 - Camay helped make a thrilling difference in my skin. 0:48 Try Camay and watch new beauty come your way. 0:51 ♪ Ladies you look darling ♪ 0:56 ♪ Use the soap that beautiful women choose ♪ 0:57 ♪ A lovelier skin with Camay ♪ 1:00 (television static) 1:04

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John W. Hartman Center for Sales Advertising & Marketing History

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