P&G: Camay Beauty Soap, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ For clearer skin use Camay. ♪ 0:02 Announcer Camay, the soap of beautiful women. 0:05 ♪ Do shadows cloud your beauty ♪ 0:08 ♪ Cloud your beauty ♪ 0:11 ♪ Do shadows cloud your beauty ♪ 0:12 ♪ Cloud your beauty ♪ 0:14 Announcer Is your skin dull and drab? 0:16 Is the beauty of your skin veiled in shadows? 0:18 ♪ Come out of the shadows into the light ♪ 0:21 ♪ Start with Camay, start tonight ♪ 0:23 ♪ A lovelier skin with Camay ♪ 0:25 Announcer There's no finer soap than Camay, 0:28 the soap of beautiful women. 0:31 In a twinkling, Camay billows up into a gentle lather. 0:33 The daily beauty bath wakes your sleeping beauty, 0:37 from head to toe. 0:40 - Camay can take your skin out of the shadows. 0:44 It brings to all of your skin 0:47 that beautifully cared for look. 0:49 ♪ Ladies you'll adore to use ♪ 0:52 ♪ A soap that beautiful women choose ♪ 0:54 ♪ A lovelier skin with Camay ♪ 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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