P&G: Bounce Fabric Softener, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Bounce has a new longer lasting, fresh smell. 0:01 It makes clothes smell fresh 0:03 longer than any other leading fabric softener. 0:04 - Bounce has a new, longer lasting fresh smell? 0:07 - It sure does. 0:09 I dried this shirt a week ago, 0:10 put it on today, (sniffs) 0:12 and it still smells fresh. 0:14 - I dried Jill's blouse with new Bounce Tuesday. 0:15 (sniffs) 0:18 - And it still smells fresh. 0:18 - And new Bounce makes clothes nice and soft. 0:20 Feel my shirt. 0:23 - And with new Bounce, 0:24 synthetics don't cling. 0:25 - Hey, my socks don't cling to my pants. 0:26 - I dried this turtleneck 0:28 with new Bounce a week ago (sniffs) 0:30 and it still smells fresh. 0:32 - And Bounce is so easy to use. 0:33 Simply tear off one of these pretty new sheets 0:36 and toss it in the dryer. 0:37 As your clothes are tumbling, 0:39 Bounce is working in the heat of the dryer 0:40 so clothes will smell fresh even longer. 0:42 - I'm convinced. 0:44 The fresh smell of new bounce 0:46 stays on your clothes longer, 0:47 but boxes of new Bounce sure don't stay in the store long. 0:49 - Here, you can have one of mine. 0:51 (laughs) 0:53 Presenter New Bounce. 0:55 It makes clothes smell fresh longer 0:56 than any other leading softener. 0:58