P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I live in a fourth floor apartment 0:01 and this laundry room is in the basement. 0:03 I was tired of racing down to catch rinse cycles, 0:05 then I discovered Bounce, 0:08 the new fabric softener that works in the dryer. 0:10 The Bounce Touch means my husband's pajamas are soft, 0:12 socks don't cling, shirts smell fresh. 0:15 - My pajamas are soft. 0:18 My socks don't cling. 0:20 My shirts smell fresh. 0:21 - My friend who lives on the fifth floor 0:23 dragged heavy bottles 0:25 of liquid fabric softeners up and down, 0:26 (giggles) then I told her about Bounce. 0:28 - The Bounce Touch means my daughter's blouses are soft, 0:30 nighties don't cling, towels smell fresh. 0:33 - My blouses are soft. 0:35 My nighties don't cling. 0:38 My towels smell fresh. 0:40 - My friend who lives on the third floor 0:42 never used a fabric softener and I told her about Bounce. 0:43 - The Bounce Touch means my sons jeans are soft, 0:47 socks don't cling, jackets smell fresh. 0:49 - My jeans are soft. 0:52 My socks don't cling. 0:53 My jacket smells fresh. 0:55 Announcer Discover the Bounce Touch, 0:56 new from Procter & Gamble. 0:58

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