P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Are you using the wrong machine 0:02 to soften your clothes? 0:03 - I soften my clothes in the washing machine, 0:05 with a liquid fabric softener. 0:08 - I soften my clothes in the dryer with the bounce. 0:09 - My clothes come out nice and soft. 0:13 - So do mine. 0:16 - Well my clothes smell clean and fresh. 0:17 - Ooh so do mine. 0:21 - Well my liquid controls static cling. 0:23 - Bounce controls static cling better, 0:26 in fact, bounce eliminates static cling 0:28 because it works in the heat of the dryer 0:30 where static builds up., 0:32 And you have to run to get to rim cycles 0:33 and waste time waiting, 0:37 and you have heavy bottles to carry, 0:38 and measuring and spilling. 0:39 All I have to do is, and I'm done. 0:41 Narrator Bounce works in the dryer to soften 0:44 and control static cling and fresh 0:47 and more conveniently than any rinse 0:48 added liquid in the washer. 0:50 - Well I guess I've been using the wrong machine, 0:52 and the wrong fabric softener. 0:55

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