P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My niece told me about Bounce, 0:02 the fabric softener that works in the dryer. 0:03 Now, all our clothes get the Bounce Touch. 0:06 (door slams) 0:07 The Bounce Touch means my son's polo shirt is really soft. 0:08 - My polo shirt is really soft. 0:11 Mom The Bounce Touch controls static 0:14 so my son's socks don't cling to his pants. 0:15 - My socks don't cling to my pants. 0:18 Mom And the Bounce Touch 0:20 means my son's sweater smells clean and fresh. 0:21 - My sweater smells clean and fresh. 0:24 - My next door neighbor used a liquid softener 0:26 so I told her about Bounce. 0:28 - I used a liquid softener until my neighbor told me 0:30 about easy-to-use Bounce. 0:32 (door clicks) 0:33 The Bounce Touch means my husband's cottons are really soft. 0:34 - My cottons are really soft. 0:37 My shirt, my pants, everything. 0:39 Neighbor The Bounce Touch controls static 0:42 so Jane's slips don't cling. 0:44 - My slips don't cling. 0:45 Neighbor And the Bounce Touch 0:47 means Sally's turtleneck smells clean and fresh. 0:48 - My turtleneck smells clean and fresh. 0:51 Neighbor The Bounce Touch means 0:54 it's easy for me to do many nice things for my family. 0:54

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:31:32