P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I discovered Bounce, 0:01 the fabric softener that works in the dryer 0:02 because it came with my new Frigidaire dryer. 0:05 Now our clothes get the Bounce touch. 0:07 The Bounce touch means our cottons are really soft. 0:09 - This bib is really soft. 0:12 - My t-shirt's really soft. 0:14 - My skirt is really soft. 0:16 Mom The Bounce touch controls static, 0:19 so synthetics don't cling. 0:21 - These stretch suits don't cling. 0:22 - My socks don't cling. 0:24 - My tights don't cling. 0:26 Mom And the Bounce touch means things smell clean and fresh. 0:28 - This diaper smells clean and fresh. 0:31 - My turtleneck smells clean and fresh. 0:32 - My bathrobe smells clean and fresh. 0:35 Narrator Frigidaire dryers feature sorting fingers 0:38 that gently separate soft delicates and fluffy towels, 0:40 and come with a box of Bounce. 0:43 Bounce and my new dryer 0:45 make it easy for me to do many nice things for my family. 0:46 (soft music) 0:49

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