P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - When you live in an apartment 0:01 and the laundry rooms in the basement, 0:02 who wants to drag a heavy bottle of 0:04 fabric softener up and down? 0:06 That's why I switched to Bounce. 0:07 The new fabric softener that works in the dryer. 0:09 Now our clothes get the Bounce touch. 0:11 My husband's T-shirts really soft. 0:13 - My T-shirt is really soft! 0:16 - Controls static, so my daughter's socks don't cling. 0:18 - My socks don't cling! 0:21 - And the Bounce touch means 0:23 my son sweatshirt smells clean and fresh. 0:24 - My sweatshirt smells clean and fresh! 0:27 - My friend never used a fabric softener. 0:30 So I told her about Bounce. 0:32 - I never liked racing to catch rinse cycles. 0:34 Then my friend told me about easy to use Bounce. 0:37 Now our clothes get the Bounce touch. 0:40 My husband's shirt is nice and soft. 0:42 - My shirt is nice and soft! 0:45 - My daughter's blouses don't cling. 0:46 - My blouses don't cling! 0:48 - And the Bounce touch means 0:50 my son's jacket smells clean and fresh. 0:51 - My jacket smells clean and fresh! 0:54 Narrator Bounce, new from Procter and Gamble. 0:56

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