P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I never used a fabric softener. 0:01 I didn't think it could make much of a difference. 0:03 Besides, I hated those heavy bottles to carry 0:06 and rinse cycles to catch. 0:09 But one day my husband said 0:12 my cotton shirts could be a little softer. 0:14 - My cotton shirts could be a little softer. 0:17 - And my son said my socks sometimes stick together. 0:20 - My socks sometimes stick together. 0:24 - And my daughter said 0:26 our towels could smell cleaner and fresher. 0:28 - Our towels could smell cleaner and fresher. 0:31 - Luckily a friend told me about Bounce, 0:34 the easy to use fabric softener that works in the dryer. 0:37 That's how I discovered the Bounce touch. 0:40 My husband's shirt is really softer now. 0:42 - My shirt is really softer now. 0:45 - Control static, so now my son's socks don't stick. 0:47 - Now my socks don't stick. 0:50 - It means our towels smell cleaner and fresher. 0:51 - Our towels smell cleaner and fresher. 0:54 Announcer If you've never used a fabric softener, 0:56 shouldn't you discover the Bounce touch? 0:58

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