P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Bounce has a new longer lasting, fresh smell. 0:01 It makes clothes smell fresh longer 0:03 than any other leading fabric softener. 0:05 - Bounce has a new longer lasting fresh smell? 0:07 - It sure does. I dried this shirt a week ago 0:09 put it on today and it still smells fresh. 0:12 - I dried Jill's blouse with new Bounce Tuesday. 0:15 - and it still smells fresh. 0:19 - and new Bounce makes clothes nice and soft. 0:20 Feel my shirt. 0:23 - And with new Bounce, synthetics don't cling. 0:24 - See, my socks don't cling to my pants. 0:26 - I dried this turtleneck with new Bounce 0:28 a week ago and it still smells fresh. 0:31 - And Bounce is so easy to use. 0:34 Simply tear off a sheet, throw it in the dryer. 0:36 As your clothes are tumbling, 0:39 Bounce is working in the heat of the dryer, 0:40 so clothes will smell fresh even longer. 0:42 - I'm convinced. The fresh smell of new Bounce 0:44 stays on your clothes longer. 0:47 But boxes of new Bounce sure don't stay in the store long. 0:48 - (in unison) Here. You can have one of mine. 0:52 - (Laughs) 0:53 Voiceover New Bounce. It makes clothes smell fresh 0:55 longer than any other leading softener. 0:57

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