P&G: Bounce Fabric Softener, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Women like Bounce Fabric Softener so much, 0:02 they're telling their friends about it. 0:04 - The diapers come out great for my little one. 0:06 They're very soft. 0:09 It's important to me to have something soft next 0:10 to my baby's skin. 0:12 I think it's terrific. 0:14 I told my friend, Kathy Chaney. 0:15 - There are many reasons I like Bounce, 0:17 but the lack of the static cling is what I really liked. 0:18 I call it a convenient necessity. 0:21 I wouldn't be without it anymore. 0:23 I told Mary Ryan about Bounce. 0:25 - Oh, she told me it was so easy. 0:26 I would always miss the rinse cycle. 0:28 So I wasted water. 0:31 I wasted time and everything. 0:32 Now I come, throw the Bounce in and, and I'm all set. 0:34 I told Sandy Anderson. 0:37 - It's just soft, 0:39 that's the only way you can explain it, really. 0:40 It just has a very soft feeling. 0:41 And there's no static cling. 0:43 I mean, there's no electricity there, 0:44 giving me shocks in my hands and stuff. 0:46 I told my friend, Mary Pat Bleier about Bounce. 0:48 Narrator We think you'll like the softness, 0:50 static control, and clean smell of Bounce so much, 0:51 you'll tell your friends about it. 0:54 - Anybody can tell when I washed, 0:55 because it really makes my whole laundry room smell nice. 0:56