P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Our family discovered Bounce, 0:01 the fabric softener that works in the dryer, 0:03 because it came with our new Norge dryer. 0:05 Now our clothes get the Bounce touch. 0:07 Bounce touch means our cottons are really soft. 0:09 - My bathrobe's very soft. 0:12 - My dress is very soft. 0:14 - My pants are very soft. 0:16 Daughter The Bounce touch controls static, 0:18 so synthetics don't cling. 0:19 - My shirts don't cling. 0:21 - My aprons don't cling. 0:22 - My socks don't cling. 0:24 Daughter And the Bounce touch means 0:26 things smell clean and fresh. 0:28 - My undershirt smells clean and fresh. 0:30 - Mm, our sheets smell clean and fresh. 0:32 - My sweater smells clean and fresh. 0:35 Narrator Norge dryers feature a giant capacity, 0:37 20 pound drum. 0:40 It dries any size load from heavy shag rugs 0:41 to delicate lingerie, and each dryer 0:43 comes with a box of Bounce. 0:45 - Bounce and our new Norge dryer 0:47 make it easy for me to do many nice things for our family. 0:49 (gentle music) 0:52

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