P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered Bounce the fabric softener that works 0:01 in the dryer, now our clothes get the Bounce touch. 0:03 (door closes) 0:06 The Bounce touch means the boy's 0:07 cotton under shirts are really soft. 0:08 - Our cotton undershirts are really soft. 0:10 Woman The Bounce touch controls static 0:14 so the girl's synthetic blouses don't cling. 0:15 - Our synthetic blouses don't cling. 0:17 Woman And the Bounce touch means 0:21 our towels smell clean and fresh. 0:22 - Our towels smell clean and fresh. 0:24 - My kid sister used a liquid softener 0:27 so I told her about Bounce. 0:29 - I used a liquid softener until my sister 0:31 told me about easy to use Bounce. 0:33 (door closes) 0:35 The Bounce touch means my shirt is really soft. 0:36 My shirt is really soft, wow. 0:39 The Bounce touch controls static 0:42 so my knee socks don't cling. 0:44 My knee socks don't cling. 0:46 And the Bounce touch means my jacket smells clean and fresh. 0:48 My jacket smells clean and fresh. 0:51 Announcer Bounce, the fabric softener that works 0:54 in the dryer to give your clothes the Bounce touch. 0:56

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