P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered Bounce, 0:01 the convenient new fabric softener that works in the dryer. 0:03 As Bounce touches my husband's cotton pajamas, 0:06 it makes them really soft. 0:09 - Hey honey, my cotton pajamas are really soft! 0:10 Woman As Bounce touches 0:15 my daughter's synthetic nighties, 0:16 it controls static, so they don't cling! 0:17 - Hey Mom, my synthetic nighties don't cling! 0:19 Woman The Bounce Touch means 0:22 that things smell clean and fresh. 0:23 - Things smell clean and fresh, Mom! 0:26 - My neighbor used a liquid softener, 0:27 so I told her about Bounce. 0:29 - I used a liquid softener until my neighbor told me about 0:31 easy to use Bounce, 0:33 now our clothes get the Bounce Touch! 0:34 As Bounce touches Harry's cotton shirt, 0:37 it makes it really soft. 0:39 - My cotton shirt is really soft. 0:41 Neighbor As Bounce touches Jimmy's socks, 0:43 it controls static, so socks don't cling! 0:45 - My socks don't cling! 0:48 Neighbor And things smell clean and fresh. 0:49 - Things smell clean and fresh. 0:51 Narrator Bounce, the fabric softener 0:53 that works in the dryer 0:55 to give your clothes the Bounce Touch. 0:56 New from Procter & Gamble. 0:58

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